Google is testing a 'Try on' button that now appears directly within SERP product carousels, instead of only after opening the carousel. An SEO professional and SERP analyst with over five years of ...

Microsoft is testing AI Mode branding across Bing and Edge, with new AI Mode entry points connecting users to its Copilot-powered search experience. Venkat is a senior writer with years of experience ...

Google is testing a new loading button for AI Overviews that shows the full overview at once without a 'Show more' button, continuing a recent pattern of default-expansion changes." An SEO ...

Google is testing a shorter AI Overview design on desktop, potentially giving organic results below it more visibility and clicks. An SEO professional and SERP analyst with over five years of ...

Bing is testing an 'AI Mode' tab in its search menu, mirroring Google's own AI Mode tab and suggesting Bing may be exploring similar ways to push users toward AI-powered search. An SEO professional ...

Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for other listed stores. Google AI Mode ...

OpenAI says access has reached Plus and Business subscribers, but the new model is not available in every ChatGPT mode. OpenAI has expanded GPT-6 Astra access to ChatGPT Plus and Business subscribers.

Radu Tyrsina is a media entrepreneur and the owner and publisher of Search Engine Watch. He began his career as a technology writer, covering the rapid rise of mobile devices, operating systems, and ...

Thirty years after a webmaster’s question became Search Engine Watch, the publication is under new independent ownership. Here is what we owe its history, and what we intend to build next. The first ...

Google says it’s rolling out the August 2026 spam update, and it expects the rollout to complete in a few days. “Released the August 2026 spam update, which applies globally and to all languages. The ...

We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you are probably aware, not all of them are announced, only the bigger ...