Spotify hit 777 million total users and 300 million paid premium subscribers in the past quarter, company executives shared in an earnings release on Tuesday, along with an AI-driven increase in expenses.

Spotify grew its global Premium Subscriber base to 300 million paying users in Q2 (the three months to the end of June). That’s according to the company’s latest financial results (for Q2 2026 ), published on Tuesday (August 4).

Snoop Dogg has accused Spotify of paying only $45,000 for a billion streams, threatening legal action unless the platform explains its royalty calculations.

The milestone is historic. The margin underneath it is the number to watch.

Spotify Technology SA, the world’s largest music streaming service, boosted its total users to 777 million, an increase of 12% from the same time last year, suggesting a new suite of products and content offerings is attracting new customers.

Spotify has launched Premium Rewards in India, offering subscribers brand discounts, exclusive experiences, and partner benefits through a dedicated microsite, with offers set to expand regularly over time.

Spotify says Merlin, which represents more than 30,000 independent labels and distributors, has joined Universal Music Group in backing its upcoming AI-powered remix and covers product. The paid tool will let fans create AI-generated covers and remixes of participating artists’ music while ensuring artists opt in,