Whether you’re sending newsletters, promotional campaigns, or customer surveys, the right email marketing platform can make ...

I was recently asked: "Is an email newsletter part of a nurture program?" Usually we think of newsletters as useful devices to keep customers informed and engaged. And that is, in part, a goal of a ...

That’s why a new email newsletter program should be carefully evaluated based on business needs and be tested before bringing your entire list over and ditching the current email platform. We came up ...