If you are like every other leader on the planet, you probably needed to implement some form of business continuity plan during these uncertain times. Regardless of the nature of your organization, ...

One way to engage customers, ensure customer satisfaction and get results is to build a customer community. Organizations often focus on getting new leads, because that’s where they think the money is ...

Incredibly, in 2017, here’s a question many small business owners ask: “We have a website, do we need a social media strategy, too?” The answer is the same as for why you have an email address even ...

One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of ...

The last few years we've seen customer service evolve as social business continues its advance into mainstream business. Online customer communities have changed the days of a customer calling a 1-800 ...

On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their ...

It takes a village to keep a customer happy. Branded customer communities rarely form organically, nor can the operation and success a strategy as central as a private online community ride on the ...

Building loyalty in B2B SaaS sounds simple, but it often feels like juggling a dozen priorities-onboarding new clients, putting out fires, and helping customers see real value in our product. As a ...

Customer community software connects people through a common interest or brand. They use this technology to help put people in touch, share information, and promote discussions. Businesses utilize it ...

Our customers are the heart and soul of everything we do at Cisco and each one of them has an interesting story to tell! Our Q&A series allows us to shine a spotlight on some of our most passionate ...